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The Effect of Deactivating Facebook and Instagram on Users’ Emotional State

By Hunt Allcott, Matthew Gentzkow, Benjamin Wittenbrink, Taylor Brown, Juan C. Cisneros, Adriana Crespo-Tenorio, Drew Dimmery, Deen Freelon, Sandra González-Bailón, Andrew M. Guess, Young Mie Kim, David Lazer, Neil Malhotra, Devra Moehler, Sameer Nair-Desai, Brendan Nyhan, Jennifer Pan, Jaime Settle, Emily Thorson, Rebekah Tromble, Carlos Velasco Rivera, Arjun Wilkins, Magdalena Wojcieszak, Annie Franco, Chad Kiewiet de Jonge, Winter Mason, Natalie Jomini Stroud, and Joshua A. Tucker

American Economic Journal: Economic Policy

We estimate the effect of social media deactivation on users’ emotional state in two large randomized experiments before the 2020 U.S. election. People who deactivated Facebook for the six weeks before the election reported a 0.060 standard deviation...