Search

Showing 18,101-18,120 of 18,324 items.

Targeted Persuasion

By Gabriele Gratton, Christopher Teh, and DJ Thornton

American Economic Journal: Microeconomics

A sender wishes to persuade a group of receivers but can only communicate with one target receiver. The target’s actions, in turn, may influence others. Who should she target? How should she customize her communication? The sender optimally customize...