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Competing Diffusions in a Social Network

By Arthur Campbell, C. Matthew Leister, Philip Ushchev, and Yves Zenou

American Economic Journal: Microeconomics

We develop a model of competing diffusions of goods on a social network. There are two types of goods and individuals: mass-market and niche-market. We find that there is a unique stable steady state and show that the adoption of a massmarket good is g...

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