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What governs the direction of innovation?
Evidence from mobile app usage shows that innovators tend to create products for consumers who are similar to themselves.
American Economic Review
ISSN 0002-8282 (Print) | ISSN 1944-7981 (Online)
The American Economic Review (AER) is a general-interest economics journal. Established in 1911, the AER is among the nation's oldest and most respected scholarly journals in economics. The journal publishes 12 issues per year containing articles on a broad range of topics.