American Economic Review
ISSN 0002-8282 (Print) | ISSN 1944-7981 (Online)
Behavioral Economics and Public Policy 102: Beyond Nudging
American Economic Review
vol. 105,
no. 5, May 2015
(pp. 396–401)
Abstract
Policymakers have recently embraced Behavioral Economics as an alternative approach which recognizes the limits and consequences of human decision-making. Early applications of BE ("nudges") produced notable successes and helped to set the stage for more aggressive applications aimed at the deeper causes of policy problems. We contend that policies that aspire to simplify products and incentives, rather than choice environments, aggressively protect consumers from behavioral exploitation, and leverage BE to enhance the design and implementation of traditional policy instruments offer solutions commensurate with contemporary challenges. Case studies in health insurance, privacy, and climate change illustrate the application of these ideas.Citation
Bhargava, Saurabh, and George Loewenstein. 2015. "Behavioral Economics and Public Policy 102: Beyond Nudging." American Economic Review 105 (5): 396–401. DOI: 10.1257/aer.p20151049Additional Materials
JEL Classification
- D91 Micro-Based Behavioral Economics: Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
- D78 Positive Analysis of Policy Formulation and Implementation
- E03 Behavioral Macroeconomics
- E61 Policy Objectives; Policy Designs and Consistency; Policy Coordination
- I13 Health Insurance, Public and Private
- Q54 Climate; Natural Disasters and Their Management; Global Warming