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  3. American Economic Review
  4. May 2009
  5. Skewed Bidding in Pay-per-Action Auctions for Online Advertising

Skewed Bidding in Pay-per-Action Auctions for Online Advertising

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Citation

Agarwal, Nikhil, Susan Athey, and David Yang. 2009. "Skewed Bidding in Pay-per-Action Auctions for Online Advertising." American Economic Review, 99 (2): 441-47. DOI: 10.1257/aer.99.2.441

JEL Classification

  • D44 Auctions
  • M37 Advertising