Skewed Bidding in Pay-per-Action Auctions for Online Advertising
- (pp. 441-47)
Citation
Agarwal, Nikhil, Susan Athey, and David Yang. 2009. "Skewed Bidding in Pay-per-Action Auctions for Online Advertising." American Economic Review, 99 (2): 441-47. DOI: 10.1257/aer.99.2.441JEL Classification
- D44 Auctions
- M37 Advertising