This website uses cookies.

By clicking the "Accept" button or continuing to browse our site, you agree to first-party and session-only cookies being stored on your device to enhance site navigation and analyze site performance and traffic. For more information on our use of cookies, please see our Privacy Policy.

  1. Home
  2. Journals
  3. American Economic Review
  4. May 2009
  5. Skewed Bidding in Pay-per-Action Auctions for Online Advertising

Skewed Bidding in Pay-per-Action Auctions for Online Advertising

  • Nikhil Agarwal
  • Susan Athey
  • David Yang
American Economic Review
vol. 99, no. 2, May 2009
(pp. 441-47)
Download Full Text PDF

Citation

Agarwal, Nikhil, Susan Athey, and David Yang. 2009. "Skewed Bidding in Pay-per-Action Auctions for Online Advertising." American Economic Review, 99 (2): 441-47. DOI: 10.1257/aer.99.2.441

JEL Classification

  • D44 Auctions
  • M37 Advertising