Online Ad Auctions

Varian, Hal R.

doi:10.1257/aer.99.2.430

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The AEA is providing open access to all journal content on the AEA website through August 2020 to overcome any difficulties some may have accessing library subscriptions during these challenging times.

Online Ad Auctions

Hal R. Varian

American Economic Review

vol. 99, no. 2, May 2009

(pp. 430-34)

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Article Information

Citation

Varian, Hal R. 2009. "Online Ad Auctions." American Economic Review, 99 (2): 430-34. DOI: 10.1257/aer.99.2.430

JEL Classification

D44 Auctions