This website uses cookies.

By clicking the "Accept" button or continuing to browse our site, you agree to first-party and session-only cookies being stored on your device to enhance site navigation and analyze site performance and traffic. For more information on our use of cookies, please see our Privacy Policy.

  1. Home
  2. Journals
  3. American Economic Review
  4. May 2009
  5. Online Ad Auctions

Online Ad Auctions

  • Hal R. Varian
American Economic Review
vol. 99, no. 2, May 2009
(pp. 430-34)
Download Full Text PDF
(Complimentary)

Citation

Varian, Hal R. 2009. "Online Ad Auctions." American Economic Review, 99 (2): 430-34. DOI: 10.1257/aer.99.2.430

JEL Classification

  • D44 Auctions