Online Ad Auctions

Hal R. Varian

American Economic Review

vol. 99, no. 2, May 2009

(pp. 430-34)

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Article Information

Citation

Varian, Hal R. 2009. "Online Ad Auctions." American Economic Review, 99 (2): 430-34. DOI: 10.1257/aer.99.2.430

JEL Classification

D44 Auctions