Online Advertising: Heterogeneity and Conflation in Market Design
- (pp. 603-07)
Citation
Levin, Jonathan, and Paul Milgrom. 2010. "Online Advertising: Heterogeneity and Conflation in Market Design." American Economic Review, 100 (2): 603-07. DOI: 10.1257/aer.100.2.603JEL Classification
- D82 Asymmetric and Private Information
- H82 Governmental Property
- L86 Information and Internet Services; Computer Software
- M37 Advertising