Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions
- (pp. 597-602)
Citation
Edelman, Benjamin, and Michael Schwarz. 2010. "Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions." American Economic Review, 100 (2): 597-602. DOI: 10.1257/aer.100.2.597Additional Materials
JEL Classification
- D44 Auctions
- D82 Asymmetric and Private Information
- D83 Search; Learning; Information and Knowledge; Communication; Belief
- M37 Advertising