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Search Advertising

By Alexandre de Cornière

American Economic Journal: Microeconomics, August 2016

Search engines enable advertisers to target consumers based on the query they have entered. In a framework in which consumers search sequentially after having entered a query, I show that such targeting reduces search costs, improves matches and intensifi...

Either or Both Competition: A "Two-Sided" Theory of Advertising with Overlapping Viewerships

By Attila Ambrus, Emilio Calvano, and Markus Reisinger

American Economic Journal: Microeconomics, August 2016

In media markets, consumers spread their attention to several outlets, increasingly so as consumption migrates online. The traditional framework for competition among media outlets rules out this behavior by assumption. We propose a new model that allows ...

Just Enough or All: Selling a Firm

By Mehmet Ekmekci, Nenad Kos, and Rakesh Vohra

American Economic Journal: Microeconomics, August 2016

We consider the problem of selling a firm to a single buyer. The buyer privately knows post-sale cash flows and the benefits of control. Unlike the case where buyer's private information is one-dimensional, the optimal mechanism is a menu of tuples of cas...

Bailouts and the Preservation of Competition: The Case of the Federal Timber Contract Payment Modification Act

By James W. Roberts and Andrew Sweeting

American Economic Journal: Microeconomics, August 2016

We estimate the value of competition in United States Forest Service (USFS) timber auctions, in the context of the Reagan administration's bailout of firms that faced substantial losses on existing contracts. We use a model with endogenous entry by asymme...