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Comparing Experimental and Nonexperimental Methods: What Lessons Have We Learned Four Decades after LaLonde (1986)?

By Guido W. Imbens and Yiqing Xu

Journal of Economic Perspectives, Fall 2025

In 1986, Robert LaLonde published an article comparing nonexperimental estimates to experimental benchmarks (LaLonde 1986). He concluded that the nonexperimental methods at the time could not systematically replicate experimental benchmarks, casting doubt...

Why Regulate Junk Fees?

By Neale Mahoney

Journal of Economic Perspectives, Fall 2025

This essay examines the growing prevalence of junk fees, including mandatory back-end fees and hidden add-on charges, which obscure the true cost of goods and services. Drawing on examples from event tickets, hotels, cable bills, restaurants, and financia...

Pricing with Algorithms

By Rohit Lamba and Sergey Zhuk

American Economic Review: Insights

This paper studies Markov perfect equilibria in a repeated duopoly model where sellers choose algorithms. An algorithm is a mapping from the competitor’s price to own price. Once set, the algorithms respond quickly. Customers arrive randomly and sell...

The Consumer Welfare Effects of Online Ads: Evidence from a Nine-Year Experiment

By Erik Brynjolfsson, Avinash Collis, Daniel Deisenroth, Haritz Garro, Daley Kutzman, Asad Liaqat, and Nils Wernerfelt

American Economic Review: Insights, December 2025

Research on the effects of online advertising on consumer welfare is limited due to challenges in running large-scale field experiments. We analyze a long-running field experiment on Facebook in which a random subset of users received no ads in their news...

Long-Term and Lasting Impacts of Personal Initiative Training on Entrepreneurial Success

By Francisco Campos, Michael Frese, Leonardo Iacovone, Hillary C. Johnson, David McKenzie, and Mona Mensmann

American Economic Review: Insights, December 2025

A randomized experiment in Togo found that personal initiative training for small businesses resulted in large and significant impacts for both men and women after two years. We revisit these entrepreneurs after seven years and find long-lasting average i...

Sequential Sampling by Individuals and Groups: An Experimental Study

By Pëllumb Reshidi, Alessandro Lizzeri, Leeat Yariv, Jimmy Chan, and Wing Suen

American Economic Review: Insights, December 2025

Many committees—juries, political task forces, etc.—spend time gathering costly information before reaching a decision. We report results from lab experiments focused on such dynamic information-collection processes, as in sequential hypothesis testin...

Optimal Mortgage Refinancing with Inattention

By David Berger, Konstantin Milbradt, Fabrice Tourre, and Joseph Vavra

American Economic Review: Insights, December 2025

We build a model of optimal fixed-rate mortgage refinancing with fixed costs and inattention and derive a new sufficient statistic that can be used to measure inattention frictions from simple moments of the rate gap distribution. In the model, borrowers ...