September 9, 2019
Newspapers and doing more with less
This video looks at how French dailies responded when commercial TV posed competition for ad revenue.
It’s no secret that newspapers are in turmoil. Experts have blamed online competition for the industry’s economic woes, but there could be other factors involved. Newspapers may be failing to keep up with changing consumer tastes. And smaller staff sizes could reflect that digital tools have made journalists more productive. In the August issue of the American Economic Journal: Microeconomics, Charles Angelucci and Julia Cage look at how declining advertising revenue has shaped newspapers’ decisions around staffing, content, and pricing strategies.