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Lift and Shift: The Effect of Fundraising Interventions in Charity Space and Time

By Kimberley Scharf, Sarah Smith, and Mark Ottoni-Wilhelm

American Economic Journal: Economic Policy, August 2022

Fundraising interventions may lift donations and/or shift their composition and timing. Using data rich in both the charity space and time dimensions, we find that major fundraising appeals lift donations to the appeal charity and that this increase is no...