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Neural Activity Reveals Preferences without Choices

By Alec Smith, B. Douglas Bernheim, Colin F. Camerer, and Antonio Rangel

American Economic Journal: Microeconomics, May 2014

We investigate the feasibility of inferring the choices people would make (if given the opportunity) based on their neural responses to the pertinent prospects when they are not engaged in actual decision making. The ability to make such inferences is ...

Who Is (More) Rational?

By Syngjoo Choi, Shachar Kariv, Wieland Müller, and Dan Silverman

American Economic Review, June 2014

Revealed preference theory offers a criterion for decision-making quality: if decisions are high quality then there exists a utility function the choices maximize. We conduct a large-scale experiment to test for consistency with utility maximization. Cons...

Evolutionary Origins of the Endowment Effect: Evidence from Hunter-Gatherers

By Coren L. Apicella, Eduardo M. Azevedo, Nicholas A. Christakis, and James H. Fowler

American Economic Review, June 2014

The endowment effect, the tendency to value possessions more than non-possessions, is a well known departure from rational choice and has been replicated in numerous settings. We investigate the universality of the endowment effect, its evolutionary sig...