Learning from the Behavior of Others: Conformity, Fads, and Informational Cascades
- (pp. 151-170)
AbstractLearning by observing the past decisions of others can help explain some otherwise puzzling phenomena about human behavior. For example, why do people tend to converge on similar behavior? Why is mass behavior prone to error and fads? The authors argue that the theory of observational learning, and particularly of informational cascades, has much to offer economics, business strategy, political science, and the study of criminal behavior.
CitationBikhchandani, Sushil, David Hirshleifer, and Ivo Welch. 1998. "Learning from the Behavior of Others: Conformity, Fads, and Informational Cascades." Journal of Economic Perspectives, 12 (3): 151-170. DOI: 10.1257/jep.12.3.151
- D83 Search; Learning; Information and Knowledge; Communication; Belief