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A Stepping Stone Approach to Norm Transitions

By Selim Gulesci, Sam Jindani, Eliana La Ferrara, David Smerdon, Munshi Sulaiman, and Peyton Young

American Economic Review, July 2025

We propose a model to study when an intermediate action can serve as a stepping stone that enables the elimination of a harmful norm. While the intermediate action may facilitate the first "step," it may also become a new norm. We derive intuitive conditi...