This website uses cookies.

By clicking the "Accept" button or continuing to browse our site, you agree to first-party and session-only cookies being stored on your device to enhance site navigation and analyze site performance and traffic. For more information on our use of cookies, please see our Privacy Policy.

  1. Home
  2. Journals
  3. American Economic Journal: Economic Policy
  4. May 2015
  5. Comparing Charitable Fundraising Schemes: Evidence from a Natural Field Experiment and a Structural Model

Comparing Charitable Fundraising Schemes: Evidence from a Natural Field Experiment and a Structural Model

  • Steffen Huck
  • Imran Rasul
  • Andrew Shephard
American Economic Journal: Economic Policy
vol. 7, no. 2, May 2015
(pp. 326-69)
Download Full Text PDF

Abstract

We present evidence from a natural field experiment and structural model to shed light on the efficacy of alternative fundraising schemes. In conjunction with the Bavarian State Opera, we mailed 25,000 opera attendees a letter describing a charitable fundraising project organized by the opera house. Recipients were randomly assigned to treatments designed to explore responses to fundraising schemes varying in: the presence of a lead donor; and how individual donations would be matched using the lead donation. The structural model estimates extensive and intensive margin responses, and is then utilized to predict giving behavior in counterfactual fundraising schemes. (JEL C93, D64, L31, L82)

Citation

Huck, Steffen, Imran Rasul, and Andrew Shephard. 2015. "Comparing Charitable Fundraising Schemes: Evidence from a Natural Field Experiment and a Structural Model." American Economic Journal: Economic Policy, 7 (2): 326-69. DOI: 10.1257/pol.20120312

Additional Materials

JEL Classification

  • C93 Field Experiments
  • D64 Altruism; Philanthropy
  • L31 Nonprofit Institutions; NGOs; Social Entrepreneurship
  • L82 Entertainment; Media
There are no comments for this article.
Login to Comment