Collaborating with Yelp and the City of San Francisco, we revisit a canonical example of quality disclosure by evaluating and helping to redesign the posting of restaurant hygiene scores on Yelp.com. We implement a two-stage intervention that separately identifies consumer response to information disclosure and a disclosure design with improved salience—a consumer alert. We find score posting is effective, but improving salience further increases consumer response.
Dai, Weijia, and Michael Luca.
"Digitizing Disclosure: The Case of Restaurant Hygiene Scores."
American Economic Journal: Microeconomics,
Consumer Economics: Empirical Analysis
Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
Sports; Gambling; Restaurants; Recreation; Tourism
Industry Studies: Services: Government Policy