This note tries to state, precisely, the method of neuroecomics, and is
based on the discussion in B. Douglas Bernheim's (2009) appraisal.
We claim that the theory formulates hypotheses modeling the choice
process as an algorithmic procedure. The hypothesis of the algorithmic
procedure imposes restriction on the neural processes implementing
it, and, so, a joint test of the hypothesis based on behavioral
and neural data is possible, increasing the statistical and the explanatory
power of the theory. (JEL B41, D87)
"Is There a Method of Neuroeconomics?"
American Economic Journal: Microeconomics,