This paper attempts to identify and articulate the specific ways in
which the emerging field of neuroeconomics might shed light on traditional
positive and normative questions in economics, as well as
the likely limitations of its potential contributions. It sets forth both
reservations and reasons for guarded optimism. (JEL D01, D87)
Bernheim, B Douglas.
"On the Potential of Neuroeconomics: A Critical (but Hopeful) Appraisal."
American Economic Journal: Microeconomics,
Microeconomic Behavior: Underlying Principles