We show that the provision of social information influences a high-stakes decision and this influence persists over time. In a field experiment involving thousands of admits to Teach For America, those told about the previous year's matriculation rate are more likely to accept a teaching job, complete training, start, and return a second year. To show robustness, we develop a simple theory that identifies subgroups where we expect larger treatment effects and find our effect is larger in those subgroups. That social information can have a powerful, persistent effect on high-stakes behavior broadens its relevance for policy and theory.
Coffman, Lucas C., Clayton R. Featherstone, and Judd B. Kessler.
"Can Social Information Affect What Job You Choose and Keep?"
American Economic Journal: Applied Economics,
Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
Analysis of Education
Time Allocation and Labor Supply
Public Sector Labor Markets
Nonprofit Institutions; NGOs; Social Entrepreneurship
Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification