Multidimensional Platform Design
- (pp. 191-95)
Abstract
Successful platforms attract not just many users, but also those of the right kind. 'The right kind of user' is one who can either be directly monetized or who differentially attracts other valuable users. Bonacich centrality on the network of user sorting with direct value of monetization captures this feedback loop and thus characterizes the value of user characteristics. We use this value to determine optimal steady-state platform design and reliable means for platforms to reach such a steady state. We apply these results respectively to explain the dynamic growth strategy of social networks and urban development policies of cities.Citation
Veiga, André, E. Glen Weyl, and Alexander White. 2017. "Multidimensional Platform Design." American Economic Review, 107 (5): 191-95. DOI: 10.1257/aer.p20171044Additional Materials
JEL Classification
- D42 Market Structure, Pricing, and Design: Monopoly
- D85 Network Formation and Analysis: Theory
- R58 Regional Development Planning and Policy
- Z13 Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification