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  4. August 2009
  5. On the Potential of Neuroeconomics: A Critical (but Hopeful) Appraisal

American Economic Journal:
Microeconomics

ISSN 1945-7669 (Print) | ISSN 1945-7685 (Online)

On the Potential of Neuroeconomics: A Critical (but Hopeful) Appraisal

  • B. Douglas Bernheim
American Economic Journal: Microeconomics
vol. 1, no. 2, August 2009
(pp. 1–41)
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Abstract

This paper attempts to identify and articulate the specific ways in which the emerging field of neuroeconomics might shed light on traditional positive and normative questions in economics, as well as the likely limitations of its potential contributions. It sets forth both reservations and reasons for guarded optimism. (JEL D01, D87)

Citation

Bernheim, B Douglas. 2009. "On the Potential of Neuroeconomics: A Critical (but Hopeful) Appraisal." American Economic Journal: Microeconomics, 1 (2): 1–41. DOI: 10.1257/mic.1.2.1

JEL Classification

  • D01 Microeconomic Behavior: Underlying Principles
  • D87 Neuroeconomics
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