Economic Impacts of Regulation
Paper Session
Sunday, Jan. 9, 2022 12:15 PM - 2:15 PM (EST)
- Chair: Nancy Rose, Massachusetts Institute of Technology
Regulating Platform Fees under Price Parity
Abstract
Online marketplaces, such as Amazon, or online travel agencies, such as Booking.com, greatly expand consumer information about market offers, but also raise firms' marginal costs by charging high commissions. To prevent show-rooming, platforms adopted price parity clauses, which restrict sellers' ability to offer lower prices in alternative sales channels. Whether to uphold, reform, or ban price parity has been at the center of the policy debate, but so far little consensus has emerged. In this paper, we investigate a natural alternative to lifting price parity; namely, we study how to optimally cap platforms' commissions. The optimal cap reflects the Pigouvian precept according to which the platform should not charge fees greater than the externality that its presence generates on other market participants. Employing techniques from extreme-value theory, we are able to express the optimal cap in terms of observable quantities. In an application to online travel agencies, we find that current average fees are welfare increasing only if platforms at least double consumers' consideration sets (relative to alternative ways of gathering information online). This suggests that, in some markets, regulation capping commissions should bind if optimally set.Equilibrium Effects of Food Labeling Policies
Abstract
We study a regulation in Chile that mandates warning labels on products whose sugar or calorie concentration exceeds certain thresholds. We document an overall decrease in sugar and calorie intake of 7-9%. To reveal mechanisms, we focus on breakfast cereal. On the demand side, consumers substitute from labeled to unlabeled products, a pattern that is mostly driven by products which consumers mistakenly believed to be healthy. On the supply side, we find substantial reformulation of products and bunching at the thresholds. We develop and estimate an equilibrium model of demand for food and firms' pricing and nutritional choices. We find that food labels increase consumer welfare by 3.8% of total expenditure, and that these effects are enhanced by firms' responses. We then use the model to study alternative policy designs. Under optimal policy thresholds, food labels and sugar taxes generate similar gains in consumer welfare but food labels benefit the poor relatively more.Discussant(s)
Steve Cicala
,
Tufts University
Justin Johnson
,
Cornell University
Hunt Allcott
,
Microsoft Research and MIT
JEL Classifications
- L5 - Regulation and Industrial Policy
- L1 - Market Structure, Firm Strategy, and Market Performance