Stronger Together: Experimental Evidence on Group Incentives for Preventive Health Services
Abstract
Although team incentives are seen as powerful tools to leverage the power of social groups, they have rarely been used to encourage behaviours outside firms. In this study, we partnered with a micro-finance organisation in El Salvador to test if the power of group incentives in existing social networks to encourage the demand for preventive healthcare services in a population at risk of cardio-vascular diseases (CVD).We enrolled 400 groups of 3-6 members jointly liable for the repayment of a micro-credit into a cluster-randomised trial. We gave them information about risk factors and benefits of routine check-ups, and a free voucher for a medical check-up including a blood test and medical consultation. Each group was then randomly allocated to receiving no incentive, individual incentives or team incentives for using the voucher. In addition, we cross-randomised two incentive designs: a small reward worth US$5 per person for using the voucher (or, in the case of team incentives, if all members of a group used their voucher), or a lottery with a 5% chance of winning a prize of USD$100.