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Atlanta Marriott Marquis, A701
American Economic Association
Sunday, Jan. 6, 2019 8:00 AM - 10:00 AM
- Chair: Christopher Udry, Northwestern University
Entertainment, Education and Attitudes Towards Domestic Violence
AbstractWe study attitudes towards domestic violence in a sample of young women and men exposed to the edutainment TV series MTV Shuga 3, which features a sub-plot on this theme, and in a sample that was not. We measure viewers’ memory of the characters and identification with them. Eight months after the show, male viewers of Shuga report improved attitudes and are 21 percent less likely to justify violence than men in the control group. Attitudes improve among women and men who remember the characters associated with the violence plot, though not among those who identify with the characters.
A Family Affair: Family Members' Role in Female Employment Decisions in India
AbstractThe female employment rate in India, at below 30%, is one of the lowest in the world. We examine the role of family members' (husbands', fathers', mothers', parents'-in-law) attitudes about employment of young women in rural India. We report on the effects of two interventions aimed at increasing family members' support of working women. The first intervention involves showing video testimonials made by working women (e.g., about the non-pecuniary benefits of their employment). The second entails prompting a conversation between working women and their families about the benefits and challenges they face when a young woman in the household works. We examine how these interventions affect the women's employment status and any tensions with family around their employment.
Randomizing Religion: The Impact of Protestant Evangelism on Economic Outcomes
AbstractWe study the causal impact of religiosity through a randomized evaluation of an evangelical Protestant Christian values and theology education program. We analyze outcomes for 6,276 ultra-poor Filipino households six months after the program ended. We find increases in religiosity and income, no statistically significant changes in total labor supply, consumption, food security, or life satisfaction, and a decrease in perceived relative economic status. Exploratory analysis suggests that the income treatment effect may operate through increasing grit. We conclude that this church-based program may represent a robust method of building non-cognitive skills and reducing poverty among adults in developing countries.
- O1 - Economic Development
- D9 - Micro-Based Behavioral Economics