Cleaning the Ganges in Varanasi to Attract Tourists: A Stochastic Analysis
AbstractThe clean-up of the Ganges has been discussed many times in the past but this discussion
has led to very little change in the extremely polluted status of the river. However, the Ganges now appears to have a champion in Narendra Modi who is not only a devout Hindu but also the current Prime Minister of India. Bhandari (2015) points out that Modi contested the 2014 election from Varanasi and that he has promised to convert Varanasi into a vibrant city for tourists by launching a major campaign to clean the Ganges.
Despite the salience of this campaign from both environmental and touristic standpoints, to
the best of our knowledge, the extant literature contains no theoretical studies of the clean-up of the Ganges and its connection to the promotion of tourism. Given this lacuna, we use a simple model to provide the first stochastic analysis of the Ganges river clean-up process and the attraction of tourists to Varanasi.