RFE: Conference Listings
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Aston Business School, Aston University, UK
- June 01-01, 2015
- 4th Aston Marketing Research Camp - Aston Business School
- Birmingham, Aston Business School, Aston Triangle, United Kingdom
- Six thematic workshops will run in parallel, led by different researchers:- "Academic rigor versus practical relevance: Is marketing research too rigid ?? , by Don Lehmann- ???Mediation Analysis and Theory Development in Marketing?? , by Rik Pieters- ???Some things that may help in the review process?? by Marnik Dekimpe- ???The Dimensionality of Variables: Possibilities, Impossibilities, and Implications for Theory?? , by John Cadogan- "Developing a fast-track career as a marketing academic" by Nick Lee- ???Hot Topics in Retailing?? by Heiner Evanschitzky[gem?_?? den Informationen des Anbieters - according to site editor's information]
- JEL Code: