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Aston Business School, Aston University, UK

Dates:
June 01-01, 2015
Description:
4th Aston Marketing Research Camp - Aston Business School
Location:
Birmingham, Aston Business School, Aston Triangle, United Kingdom
Subject:
Six thematic workshops will run in parallel, led by different researchers: - "Academic rigor versus practical relevance: Is marketing research too rigid ?? , by Don Lehmann - ???Mediation Analysis and Theory Development in Marketing?? , by Rik Pieters - ???Some things that may help in the review process?? by Marnik Dekimpe - ???The Dimensionality of Variables: Possibilities, Impossibilities, and Implications for Theory?? , by John Cadogan - "Developing a fast-track career as a marketing academic" by Nick Lee - ???Hot Topics in Retailing?? by Heiner Evanschitzky [gem?_?? den Informationen des Anbieters - according to site editor's information]
Notes:
JEL Code:
M
Sponsor:
URL:
http://www.aston.ac.uk/aston-business-school/research/events/4th-aston-marketing-research-camp/

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