Biased Memory and Perceptions of Self-Control
Abstract
Using data from a field experiment on exercise, we analyze the relationship between imperfect memoryand people’s awareness of their limited self-control. In a theoretical model of belief-updating, we show that incorrect beliefs about self-control problems can persist in the presence of memory decay despite repeated opportunities for learning. We empirically confirm the assumptions and predictions of the model, finding that people exhibit memory decay and overestimate past gym attendance, and that larger overestimation of past attendance is associated with (i) more overestimation of future attendance, (ii) a lower willingness to pay to motivate higher future gym attendance, and (iii) a smaller gap between goal and forecasted attendance. We organize these facts with a structural model of quasi-hyperbolic discounting and naiveté, estimating that people with more biased memories are more naive about their time inconsistency, but not more time-inconsistent.