Innovation, Acquisition and Firm Growth
Paper Session
Sunday, Jan. 8, 2023 10:15 AM - 12:15 PM (CST)
- Chair: Adrien Matray, Princeton University
Buy, Invent, or Both?
Abstract
Why do firms purchase technology instead of developing it internally? Thispaper studies two main motives behind technology-driven acquisitions: synergies and
competition. We argue that the key determinant for the firm’s choice of organic growth
or acquisition of innovation is its profit shock volatility. Higher volatility leads to more
acquisitions and less in-house R&D. In addition, profitability of the firm’s physical investment influences what types of benefits it achieves from acquisitions. Less profitable
firms are more likely to acquire competitors while more profitable ones look for synergies.
We also find that shutting down the acquisition market completely has a significant and
negative impact on the firm’s own innovation. Not being able to make either synergy- or
competition-driven acquisitions reduces firm value by 12.53% and 20.24%, respectively.
Overall, mergers mitigate barriers to innovation and technology growth.
The Value of Trademarks
Abstract
We create a new measure of the value of an important, but previously understudied, type of intangible asset—trademarks. We quantify the stock market reaction to the publication of almost one million individual trademarks manually matched to their corporate owners. We find that trademarks possess substantial economic value for firms: the average individual trademark is worth $36.76 million, and the annual output of new trademarks represents approximately 2% of total assets. Firms that publish trademarks subsequently invest more in physical capital, hire more employees, increase production output, become more profitable, and increase their market share considerably. To establish the causal nature of these findings we exploit the quasi-random assignment of USPTO examiners to trademarks. Trademarks are complementary to patents and positively correlated with measures of knowledge capital, suggesting a strong association between trademarking and innovation. These results imply that trademarks are an important determinant of firm value and growth.Discussant(s)
Song Ma
,
Yale University
Thomas Geelen
,
Copenhagen Business School
Paul Beaumont
,
McGill University
JEL Classifications
- G3 - Corporate Finance and Governance