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Investor Beliefs and Behavior

Paper Session

Saturday, Jan. 3, 2026 8:00 AM - 10:00 AM (EST)

Loews Philadelphia Hotel
Hosted By: American Finance Association
  • Clifton Green, Emory University

Mental Models and Financial Forecasts

Francesca Bastianello
,
University of Chicago
Paul Decaire
,
Arizona State University
Marius Guenzel
,
University of Pennsylvania

Abstract

We uncover the mental models financial professionals use to explain their quantitative forecasts, and show how they shape beliefs and return predictability. Using the near-universe of 2.1 million equity analyst reports, we collect the valuation methods analysts adopt to compute their price targets, together with their reasoning, measured as attention to topics, and their associated valuation channels, time horizons, and sentiments. To validate the reliability of our output, we introduce a multi-step LLM prompting strategy and new diagnostic tools. Consistent with a model of top-down and bottom-up attention, we then uncover three sets of facts. First, analysts’ mental models are sparse and rigid, and the choice of attention allocation and valuation methods are jointly determined by both analyst- and firm-characteristics. Second, analysts’ reasoning translates into their quantitative forecasts. Both attention and valuation methods contribute to differences in valuations over time and across analysts, but variation in attention plays a bigger role. Third, we study the extent to which different topics contribute to over and underreaction to information, and show how biases in analysts’ reasoning are reflected in asset prices. Analysts underreact to macroeconomic topics, and overreact to firm-related topics, and this contributes to return predictability.

Economic Representations

Suproteem Sarkar
,
University of Chicago

Abstract

Valuations depend on how people categorize, perceive, or otherwise represent economic objects. This paper develops a measure of how the market represents firms, and uses this measure to study stock valuations. I train an algorithm to structure language from financial news into embeddings—vectors that quantify the economic features and themes in each firm’s news coverage. I show that a firm’s vector representation is informative of how the market perceives its business model. Representations explain cross-sectional variation in stock valuations, cash flow forecasts, and return correlations. Changes in representation help to explain changes in stock prices. Some changes in representations and prices are forecastable, and indicate that some of the explained variation in stock valuations stems from misperception. I find that misperception and misvaluation can intensify when a firm’s news coverage includes attention-drawing features—like “internet” in the late 1990s or “AI” in the early 2020s.

The Research Behavior of Individual Investors

Toomas Laarits
,
New York University
Jeff Wurgler
,
New York University

Abstract

Browser data from an approximately representative sample of individual investors offers a detailed account of their search for information, including how much time they spend on stock research, which stocks they research, what categories of information they seek, and when they gather information relative to events and trades. The median individual investor spends approximately six minutes on research per trade on traded tickers; the mean spends approximately half an hour. Overall, the median investor carries out over two hours of research per trade; the median just over half an hour. Research is focused in the hours and days in the run-up to trade, particularly so for buys. Individual investors spend the most time reviewing price charts, followed by analyst opinions, and exhibit little interest in traditional risk statistics. Aggregate research interest is highly correlated with stock size, and salient news and earnings announcements draw more attention, as do stocks with small nominal prices, high return volatility, and high number of analysts. Individual investors have different research styles, with the first principal component corresponding to intensity of research, and the second principal component corresponding to a tilt between short- and long-lived information. Those investors that focus on short-term information are more likely to trade more speculative stocks.

FOMO Economics: External Reference-Dependence in Household Portfolios

Michael Gelman
,
University of Delaware
Liron Reiter-Gavish
,
Netanya Academic College
Nikolai Roussanov
,
University of Pennsylvania

Abstract

Individual investors are sensitive to peer performance and particularly dislike “falling behind.” We use unique granular data on the transactions and holdings of retail investors to study portfolio adjustment in response to relative performance of their portfolios. We show that investor behavior is consistent with preferences over future wealth that are S-shaped around an external reference point provided by a salient market benchmark: if their portfolio lags the “market,” they tend to increase the risky share of their portfolio, as well as purchase riskier securities, as characterized by high market beta, idiosyncratic volatility, and positive skewness. As the salience of the market index increases, investors become more sensitive to relative performance. The effect is asymmetric, more pronounced in bull market periods, and does not reverse when individual portfolios are ahead of the market. Our evidence provides a novel perspective on the individual investors’ demand for risky assets.

Discussant(s)
Baozhong Yang
,
Georgia State University
Dasol Kim
,
Office of Financial Research
Xing Huang
,
Washington University in St. Louis
Russell Jame
,
University of Kentucky
JEL Classifications
  • G4 - Behavioral Finance