Business Cycles when Consumers Learn by Shopping
Abstract
Consumers rely on their shopping experiences to form beliefs about inflation. In other words,they "learn by shopping". I study the consequences of this information friction for the transmission of
macroeconomic shocks. I introduce learning by shopping in the benchmark New Keynesian model
and show that this friction anchors households’ beliefs about inflation. However, the degree of
anchoring is endogenous and depends on the model’s structural features, including the monetary
policy stance. Learning by shopping propagates the impact of demand shocks on output, even
when prices are flexible. Price stickiness exacerbates this propagation, and the interaction of both
frictions can be larger than the sum of the effects of each friction considered separately. Moreover,
learning by shopping makes the slope of the Phillips curve a function of the degree of anchoring.
For this reason, a more hawkish monetary policy can simultaneously anchor households’ inflation
expectations, flatten the Phillips curve, and lower the volatility and persistence of inflation. The
model suggests that such a policy also has an unintended consequence: It makes the economy
more vulnerable to exogenous shifts in aggregate demand.