See "Hunting for a Hot Job in High Tech? Try 'Digitization Economist' https://hbswk.hbs.edu/item/looking-for-a-hot-job-in-high-tech-try-digitization-economist
for a story related to the recent paper by Susan Athey and Mike Luca
"Under chief economist Pat Bajari, Amazon has hired more than 150 PhD economists in five years.
"Some 50 tech companies “have been snapping up economists at a remarkable scale,” says Michael Luca,... and lots of the smaller companies are starting to hire handfuls of them.” The list includes Google, Microsoft, Airbnb, Uber, Facebook, and numerous smaller companies.
Tech companies are turning to sharp economic minds to provide their unique lens on business problems like advertising auctions and market design. The accelerating phenomenon has given rise to a new field within economics called the economics of digitization."