The JOE pricing scheme charges on a per word basis (more accurately $400 per 200 words). Many schools and, I suspect state schools specifically, face institutional constraints on what they must include in their ads. At my school, ads must be approved at the central university level and include a lot of institutional boiler-plate over which we have no discretion and there are requirements to post the ad in full. This leads to an ad of over 1,000 words and a listing fee on JOE of $2,400: around the cost of an additional fly-out. It means that this year we won't list on JOE and will instead just run with econjobmarket.org. I suspect that we are not alone in this predicament and that this issue hits more-bureaucratized state universities particularly hard. I don't see a compelling rationale for the current pricing scheme for posting a digital ad.