Consumer Panel Data (Nielsen & Chicago Booth)

This center offers three datasets for academic use through a partnership with the Nielson Company. They are Consumer Panel Data -- Longitudinal data since 2004 with annual updates of about 50,000 U.S. households. Retail Scanner Data -- Point of sale data from nearly 100 retail chains from across the U.S. Ad Intel Data -- "Advertisement occurrences" for many types of media.