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European Financial Management & Marketing Association EFMA

December 01-02, 2011
EFMA Conference "The migrants market" - European Financial Management & Marketing Association
Paris, Hotel Crowne Plaza Paris R?publique, France
Migrants from Eastern Europe, Northern Europe and North Africa continue to make their home in Western Europe - but how well are their needs being met? Migrant banking in Europe offers a range of exciting opportunities for both financial and non-financial players. For instance, there is a small business migrant customer base that could offer considerable potential to banks that are willing to develop the right business model and suitable associated services. There is also scope for developing international transfers for this important segment. These need to attract and secure the loyalty of migrant customers. It helps if the accounts and partnerships between financial establishments in the host country are mirrored in the destination country. Other developments, such as the use of mobile for international transfers and pre-paid cards for peer-to-peer transfers, will also be addressed by conference speakers. [gem?_?? den Informationen des Anbieters - according to site editor's information]
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