RFE: Conference Listings
This service is a joint project of RFE and EconBiz.
European Financial Management & Marketing Association EFMA
- November 25-26, 2010
- EFMA Conference "Customer retention and communication" - European Financial Management & Marketing Association
- Barcelona, Hotel Majestic Barcelona, Spain
- In recent years, Efma has run highly successful conferences on customer loyalty. The major changes that have taken place in the retail banking sector in the last year or so have increased the importance of retaining the most profitable customers.This year, therefore, the conference will focus on four key themes- New approaches to customer retention: an exploration of the effectiveness of the latest loyalty schemes;- New approaches to customer communication: engaging customers in real dialogue, using social networking sites and other new methods;- The future role of marketing: enhancing the value that marketing can add to the relationship;- The cost of customer retention: different relationship and channel pricing approaches; deciding how much to spend on retention. [gem?_?? den Informationen des Anbieters - according to site editor's information]
- JEL Code: