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Wine Business Research Group of Montpellier Business School; American Association of Wine Economists

Dates:
January 21-22, 2016
Description:
1st International Workshop on Innovations in the Wine Industry
Location:
Montpellier, Montpellier Business School, France
Subject:
In the context of globalization and continuous technological progresses, innovation is considered the best way to ensure perpetuity and growth. In order to respond to changes in demand and supply, wineries need to innovate and adapt to a globalized market as well as to global warming (climate change). Furthermore, innovation can be important in the collaboration with customers, competitors or other stakeholders. Innovations can also be related to a change in viticulture, enology, production, management, strategy, packaging, marketing and distribution, and financing of wineries. [gem?_?? den Informationen des Anbieters - according to site editor's information]
Notes:
JEL Code:
M
Sponsor:
URL:
http://www.montpellier-bs.com/international/faculty-and-research/research-center/research-at-mbs/international-workshop-innovations-wine-industry

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