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European Marketing Academy (EMAC); Department of Marketing of the School of Economics, University of Valencia

Dates:
June 03-06, 2014
Description:
43rd EMAC Conference - European Marketing Academy
Location:
Valencia, University of Valencia, Faculty of Economics, Tarongers Campus, Spain
Subject:
Conference Theme: Paradigm Shifts & Interactions Marketing research has been challenging since almost its initial steps. Nowadays the digital world is changing consumer patterns, emerging new companies, and in the end eliciting a new society. This is not the only recent change; co-creation, sustainability, corporate social responsibility, intercultural relationships in a global world, new communications devices and platforms, big data, and new ways of interaction between consumers, consumers and brands, and stakeholders, are just the crest of an iceberg. Are these disconnected examples part of a new scenario? Are we facing a paradigm shift? Come to Valencia and let us know your academic contributions to the field. [gem?_?? den Informationen des Anbieters - according to site editor's information]
Notes:
JEL Code:
M
Sponsor:
URL:
http://www.emac2014.eu

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