RFE: Conference Listings
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Academy of Marketing Science;IESEG School of Management, Catholic University of Lille
- July 21-24, 2010
- 2010 Cultural Perspectives in Marketing (CPM) Conference - Academy of Marketing Science
- Lille, IESEG School of Management, France
- The globalization of the marketplace is affecting consumers and businesses around the world. This conference aims at exploring how marketing crossing the boundaries across national cultures and economies accelerates the emergence of a more homogeneous global consumer culture. The theme emphasizes also the need for educators and business leaders to recognize, appreciate, and understand how the ??globalized' marketplace is changing the cultural characteristics of consumers on the one hand and managerial practices on the other. Scholars from every corner of the world are encouraged to share their insights, research findings and experiences.[gem?_?? den Informationen des Anbieters - according to site editor's information]
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