RFE: Conference Listings
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European Financial Management & Marketing Association EFMA
- October 25-26, 2012
- International Conference "CRM Customer Relationship Management" - European Financial Management & Marketing Association
- Paris, Hotel Concorde La Fayette, France
- In many countries, innovation in customer relationship management and customer experience has been given a higher priority than previously. There is a consensus within the industry that strong customer intelligence and an effective customer relationship management strategy can help financial institutions improve their customer knowledge and understanding.These strategies lead to more effective segmentation, which enable banks to deliver a more consistent and targeted offering to their customers, using the most effective channel(s).[gem?_?? den Informationen des Anbieters - according to site editor's information]
- JEL Code: