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- European Institute for Advanced Studies in Management EIASM

Dates:October 30-31, 2012
Description:5th European Forum on Market-Driven Supply Chains
Location:Brussels, Hotel MŐ©tropole, Belgium
Subject:The theme of the Forum is the emerging concept of Demand Chain Management. There is a growing recognition that supply chains should be designed from Ś‘the customer backwardsŚ’ rather than from Ś‘the company outwardsŚ’. The general tendency in the past has been for organisations to take a Ś‘supply-centricŚ’ view of supply chain design rather than a Ś‘customer-centricŚ’ perspective. In other words supply chain decisions have traditionally been taken with the objective of maximising the supplying companyŚ’s efficiencies with the aim of providing an acceptable level of service at least cost. In todayŚ’s marketplace, this approach is becoming less viable as customers move into the driving seat with increasing demands for a tailored logistics response. [gemŐ_ŐŔ den Informationen des Anbieters - according to site editor's information]
JEL Code:M


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