Salience and Asset Prices
- (pp. 623-28)
AbstractWe present a simple model of asset pricing in which payoff salience drives investors' demand for risky assets. The key implication is that extreme payoffs receive disproportionate weight in the market valuation of assets. The model accounts for several puzzles in finance in an intuitive way, including preference for assets with a chance of very high payoffs, an aggregate equity premium, and countercyclical variation in stock market returns.
Citation2013. "Salience and Asset Prices." American Economic Review, 103(3): 623-28. DOI: 10.1257/aer.103.3.623
- D14 Personal Finance
- G11 Portfolio Choice; Investment Decisions
- G12 Asset Pricing; Trading volume; Bond Interest Rates