Wine Retail Price Dispersion in the United States: Searching for Expensive Wines?
AbstractSimilar to other markets in which deviations from Jevons' "law of one price" is the norm rather than the exception, the retail wine market in the United States is characterized by large price dispersions. Drawing on a large sample of retail prices from wine-searcher.com we find an average per-wine coefficient of variation of 23 percent. Some of this is due to differential market conditions, especially state regulations. Our evidence suggests that dispersion also depends positively on price levels, after controlling for consumer, market, and state heterogeneity.
CitationJaeger, David A., and Karl Storchmann. 2011. "Wine Retail Price Dispersion in the United States: Searching for Expensive Wines?" American Economic Review, 101 (3): 136-41. DOI: 10.1257/aer.101.3.136
- L11 Production, Pricing, and Market Structure; Size Distribution of Firms
- L66 Food; Beverages; Cosmetics; Tobacco; Wine and Spirits
- L81 Retail and Wholesale Trade; e-Commerce