Replication data for: Effects of Deregulation and Consolidation of the Broadcast Television Industry
Principal Investigator(s): View help for Principal Investigator(s) Jessica Calfee Stahl
Version: View help for Version V1
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Project Citation:
Stahl, Jessica Calfee. Replication data for: Effects of Deregulation and Consolidation of the Broadcast Television Industry. Nashville, TN: American Economic Association [publisher], 2016. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2019-10-11. https://doi.org/10.3886/E112867V1
Project Description
Summary:
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This paper exploits deregulation in the 1990s to estimate viewership and revenue effects of consolidation in broadcast television, then finds cost effects that explain the ownership structure given viewership and revenue effects. Results suggest that consolidation greatly increased profitability in an industry with otherwise declining profitability. Groups with broader national coverage attract more advertising per station. Joint ownership of two stations within a market and network ownership both allow for significant cost savings. There is some evidence that within-market consolidation allows stations to achieve local market power. However, both within-market and across-market consolidation appear to have boosted viewership, on net.
Scope of Project
Subject Terms:
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Survey data
JEL Classification:
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G32 Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill
L13 Oligopoly and Other Imperfect Markets
L25 Firm Performance: Size, Diversification, and Scope
L51 Economics of Regulation
L82 Entertainment; Media
L88 Industry Studies: Services: Government Policy
G32 Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill
L13 Oligopoly and Other Imperfect Markets
L25 Firm Performance: Size, Diversification, and Scope
L51 Economics of Regulation
L82 Entertainment; Media
L88 Industry Studies: Services: Government Policy
Geographic Coverage:
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United States
Time Period(s):
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1996 – 2007 (United States broadcast television revenue data)
Universe:
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All full-power commercial broadcast television stations in United States.
Data Type(s):
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survey data
Collection Notes:
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Private company collects confidential revenue data from broadcast television stations on a voluntary basis. Proprietary; requires a subscription.
Methodology
Data Source:
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BIA/Kelsey
Unit(s) of Observation:
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Station-year,
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