American Economic Review: Vol. 104 No. 5 (May 2014)


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Growth, Adoption, and Use of Mobile E-Commerce

Article Citation

Einav, Liran, Jonathan Levin, Igor Popov, and Neel Sundaresan. 2014. "Growth, Adoption, and Use of Mobile E-Commerce." American Economic Review, 104(5): 489-94.

DOI: 10.1257/aer.104.5.489


We document some early effects of how mobile devices might change Internet and retail commerce. We present three main findings based on an analysis of eBay's mobile shopping application and core Internet platform. First, early adopters of mobile e-commerce applications appear to be people who already were relatively heavy Internet commerce users. Second, adoption of the mobile shopping application is associated with both an immediate and sustained increase in total platform purchasing, with little evidence of substitution from the core platform. Third, differences in user behavior across the mobile applications and the regular Internet site are not yet so dramatic.

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Online Appendix (169.52 KB) | Download Data Set (16.87 KB) | Author Disclosure Statement(s) (39.79 KB)


Einav, Liran (Stanford U)
Levin, Jonathan (Stanford U)
Popov, Igor (Stanford U)
Sundaresan, Neel (eBay Research Labs, San Jose, CA)

JEL Classifications

L81: Retail and Wholesale Trade; e-Commerce
L86: Information and Internet Services; Computer Software
M31: Marketing

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