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American Economic Journal: Microeconomics: Vol. 1 No. 2 (August 2009)

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On the Potential of Neuroeconomics: A Critical (but Hopeful) Appraisal

Article Citation

Bernheim, B Douglas. 2009. "On the Potential of Neuroeconomics: A Critical (but Hopeful) Appraisal." American Economic Journal: Microeconomics, 1(2): 1-41.

DOI: 10.1257/mic.1.2.1

Abstract

This paper attempts to identify and articulate the specific ways in which the emerging field of neuroeconomics might shed light on traditional positive and normative questions in economics, as well as the likely limitations of its potential contributions. It sets forth both reservations and reasons for guarded optimism. (JEL D01, D87)

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Authors

Bernheim, B. Douglas (Stanford U)

JEL Classifications

D01: Microeconomic Behavior: Underlying Principles
D87: Neuroeconomics

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