Replication data for: $1,000 Cash Back: The Pass-Through of Auto Manufacturer Promotions
Principal Investigator(s): View help for Principal Investigator(s) Meghan Busse; Jorge Silva-Risso; Florian Zettelmeyer
Version: View help for Version V1
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Project Citation:
Busse, Meghan, Silva-Risso, Jorge, and Zettelmeyer, Florian. Replication data for: $1,000 Cash Back: The Pass-Through of Auto Manufacturer Promotions. Nashville, TN: American Economic Association [publisher], 2006. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2019-12-07. https://doi.org/10.3886/E116232V1
Project Description
Summary:
View help for Summary
Automobile manufacturers frequently use promotions involving cash incentives.
While payments are nominally directed to either customers or dealers, the ultimate
beneficiary of the promotion depends on the outcome of price negotiation. We use
program evaluation methods to compare the incidence of these two types of
promotions. Customers obtain 70 to 90 percent of a customer rebate, but only 30 to
40 percent of a dealer discount promotion, a $500 difference for a typical promotion.
Our leading hypothesis is that pass-through rates differ because of information
asymmetries: customer rebates are well-publicized to customers, while dealer
discount promotions are not. (JEL D82, L11, L15, L62, L81, M31)
Scope of Project
JEL Classification:
View help for JEL Classification
D82 Asymmetric and Private Information; Mechanism Design
L11 Production, Pricing, and Market Structure; Size Distribution of Firms
L15 Information and Product Quality; Standardization and Compatibility
L62 Automobiles; Other Transportation Equipment; Related Parts and Equipment
L81 Retail and Wholesale Trade; e-Commerce
M31 Marketing
D82 Asymmetric and Private Information; Mechanism Design
L11 Production, Pricing, and Market Structure; Size Distribution of Firms
L15 Information and Product Quality; Standardization and Compatibility
L62 Automobiles; Other Transportation Equipment; Related Parts and Equipment
L81 Retail and Wholesale Trade; e-Commerce
M31 Marketing
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