Replication data for: Loss Aversion in Post-Sale Purchases of Consumer Products and Their Substitutes
Principal Investigator(s): View help for Principal Investigator(s) Debajyoti Ray; Matthew Shum; Colin F. Camerer
Version: View help for Version V1
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Shum-data | 10/12/2019 10:27:AM | ||
LICENSE.txt | text/plain | 14.6 KB | 10/12/2019 06:27:AM |
Project Citation:
Ray, Debajyoti, Shum, Matthew, and Camerer, Colin F. Replication data for: Loss Aversion in Post-Sale Purchases of Consumer Products and Their Substitutes. Nashville, TN: American Economic Association [publisher], 2015. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2019-10-12. https://doi.org/10.3886/E113378V1
Project Description
Summary:
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This paper considers the measurement of consumer loss aversion in product markets. We introduce a test based on a "substitution effect," focusing on how the end of a sale affects sales not of the good itself, but a substitute good. Such an effect cannot be easily confounded with consumer stockpiling. Using a unique dataset from an online hardware retailer, we find evidence consistent with consumer loss aversion. Moreover, we find that less experienced consumers suffer a more prominent loss aversion bias compared to more experienced consumers.
Scope of Project
JEL Classification:
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D12 Consumer Economics: Empirical Analysis
D81 Criteria for Decision-Making under Risk and Uncertainty
L81 Retail and Wholesale Trade; e-Commerce
D12 Consumer Economics: Empirical Analysis
D81 Criteria for Decision-Making under Risk and Uncertainty
L81 Retail and Wholesale Trade; e-Commerce
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