Replication data for: Promotional Reviews: An Empirical Investigation of Online Review Manipulation
Principal Investigator(s): View help for Principal Investigator(s) Dina Mayzlin; Yaniv Dover; Judith Chevalier
Version: View help for Version V1
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data | 10/11/2019 10:45:PM | ||
LICENSE.txt | text/plain | 14.6 KB | 10/11/2019 06:45:PM |
Project Citation:
Mayzlin, Dina, Dover, Yaniv, and Chevalier, Judith. Replication data for: Promotional Reviews: An Empirical Investigation of Online Review Manipulation. Nashville, TN: American Economic Association [publisher], 2014. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2019-10-11. https://doi.org/10.3886/E112843V1
Project Description
Summary:
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Firms' incentives to manufacture biased user reviews impede review usefulness. We examine the differences in reviews for a given hotel between two sites: Expedia.com (only a customer can post a review) and TripAdvisor.com (anyone can post). We argue that the net gains from promotional reviewing are highest for independent hotels with single-unit owners and lowest for branded chain hotels with multi-unit owners. We demonstrate that the hotel neighbors of hotels with a high incentive to fake have more negative reviews on TripAdvisor relative to Expedia; hotels with a high incentive to fake have more positive reviews on TripAdvisor relative to Expedia.
Scope of Project
JEL Classification:
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L15 Information and Product Quality; Standardization and Compatibility
L83 Sports; Gambling; Restaurants; Recreation; Tourism
M31 Marketing
L15 Information and Product Quality; Standardization and Compatibility
L83 Sports; Gambling; Restaurants; Recreation; Tourism
M31 Marketing
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